Co-Founder and CEO, AIQUAL Technology - FZE
Digital Transformation Architect
Digital Business Performance = Data Management + Smart Apps + Smart Processes™
My mission is to help public and private organizations embark on their digital transformation journey. Empowering them with data management capabilities, smart applications and smart operational processes.
Experienced Innovator Innovation is the key for thriving in the digital age. Excelling in data management and analytics is a main pillar for digital transformation. I have repeatedly contributed to the success of both small and large businesses around the world in daring projects and initiatives requiring business acumen, strategic thinking, team leadership, and the development and delivery of innovative data and transactional systems
Delivers Results To leapfrog ahead, you need to re-invent and transform. I have a special passion for hands-on software development and for leading projects that use existing and new data to better understand and segment your customers, and deliver solutions designed to significantly improve the business efficiency and KPIs (less cost AND better outcomes)
Business & Technology Dual majors in business and technology domains, a global track record leading creativity in both business and IT roles, thought leader and avid analyst/writer/speaker, all make up for a versatile enterprise and software architect ready to propel your digital transformation
Relevant Work Experience
Huawei Technologies (China & Dubai) Principal Consultant – CRM, Big Data & Digital Transformation
11.2011 – 3.2017 (5 years)
As member of expert advisory council, I had significant contributions to the next generation of CRM and Big Data software products. I advocated solutions that delivered superior customer experience and led many seminars to promote customer-centric software design. In Dubai, I promoted IoT and Smart City solutions that re-imagine the urban city life.
Supported the sales team by performing business consulting engagements for Huawei software platforms and solutions, with focus on developing customer 360 degree views, precise marketing campaigns, and omni-channel e-commerce solutions. Advised enterprises how to transform their technology architecture and use cloud, big data analytics, and managed services to adapt to the new digital age.
Directed major transformation where I steered multiple projects involving technology and vendor selection, and managed services. I bridged business and IT departments and touched on all the strategy, people, process and technology dimensions. Passionate about breakthroughs in technologies like AI and IoT with the potential to improve our lives and economies.
International Turnkey Systems (Dubai) Principal Consultant and Head of Business Intelligence
08.2007 – 10.2011 (5 years)
Designed unique application architectures and business intelligence solutions that delivered actionable business insight, improved customer retention and increased sales in highly competitive markets.
Successfully led the solutions from development to delivery at major telecom operators in MEA region.
AT&T (Redmond, Washington) Senior Data Warehouse Architect
04.2006 – 06.2007 (1+ year)
Conceived, designed, developed, and delivered “Blade”, a data warehouse and a management dashboard for the rapidly expanding new digital products based on innovative metadata-driven architecture. Radical cost cutting and operational efficiencies were achieved for this CXO-facing business intelligence system.
International Turnkey Systems (Dubai) Business Intelligence Product Manager
08.2004 – 03.2006 (1.5 years)
Founded and directed the data warehouse and business intelligence product line to supply much needed business insights to the executives. Led the product design, development, marketing, sales, and successful delivery at multiple telecom operators in MEA region.
Orascom Telecom – Djezzy (Algeria) Director of Applications and Development
10.2001 – 09.2002 (1 year)
Core executive team member responsible for launching this greenfield wireless telecom operator. Oversaw the complete IT team building, vendor selection, and systems procurement and deployment, and managed daily IT operations. Djezzy quickly rose to become the #1 telecom provider in the country.
PCM (Los Angeles, California) Director
12.1988 – 04.1995 (7 years)
Played a key role in taking this startup originally named Creative Computers from the “garage” stage in 1988 all the way to NASDAQ IPO in 1995 (Stock quote MALL). Early leader in e-commerce that went through more than one transformation to keep its competitive edge. I was involved in all aspects of the business (marketing, sales, logistics, finance) and its optimization.
American University of Beirut – Bachelor of Arts in Economics and Computer Science
1984 – 1987
My polyvalent skills led me to a dual major in Economics and Computer Science. This proved to be a strong basis for my career success where I acted as the much-needed bridge between business and technology.
University of Phoenix (Los Angeles campus) – MBA courses
1993 – 1994
As a lifetime learner, I often return to class to pick critical skills and knowledge that I can invest back into the businesses I am supporting. In this case I picked up on advanced marketing and organizational behavior.
Certifications Many technical certifications accumulated, from Oracle and Java in 1996 to Big Data in 2017.
Currently working on Ethereum Blockchain certification.
Some Relevant Areas of Expertise
Business Digital business strategy. Customer experience. Data governance. Smart City. AI use cases.
Technical Big data architecture. Data integration. BI. SQL and Python. Agile projects management.
Multi-Lingual Articulate public speaker. Fluent in English, Arabic, and French. Intermediate Spanish. Basic Mandarin.
Global Citizen Dual US and Lebanese national with global experience and an appreciation of all cultures.